The Portal to Search Engine Marketing

Thursday, April 2, 2009

How to Increase Search Engine Optimization Results


We all know that getting your site optimized is a key factor to running a successful website. Optimizing is tricky and unfortunately some of the most fundamental steps are often skipped. In order to increase Site traffic and the popularity of your entity, every page of an existing website needs to be optimized in the search engines.
The prominence of your keyword must be effective in the search engines. The most popular search engines such as Google and Yahoo rank in accordance to keyword prominence. And the How to begin here…



1. Narrow down the specifics of your website. If you do not have a website, it is important to consider Optimizing before choosing a domain name or publishing any non- optimized phrase or keyword. Make sure you understand your target, and then generate a list of keywords that fits in with your business or any Web site.

2. Make sure the keywords you have chosen are highly ranked in the search engines. Most marketing firms include an optimized list and categories through special software generators.

3. When you have your keywords or key phrases available you must generate content that will include a description of your Website and what each page intends for its customers. (example, Photography: Photography at an unbeatable price) This should be the result on Google / Yahoo if the keywords and key phrases are inserted correctly. Keep in mind all the other photography sites out there and the competition that lingers when optimizing.

4. When you have optimized your results, the traffic and the recognition will be seen quite instantly. Increasing customer interaction, website recognition, and of course more business toward your services.

It is very important to optimize a Web site in order to see improvement and its importance in the World Wide Web. Good luck with optimizing to your success.

This information is brought to you by Lernik Elle Sepanosian, CEO & Co-Founder of Pure Essence Productions, based in Los Angeles. For more information on marketing or more SEO articles look up Pure Essence Productions or log on to http://www.pureep.com/ for Search Engine Marketing Services





Wednesday, April 1, 2009

Search Engine Optimization: Two elements of success in search engine marketing


To search engine optimize your web pages successfully and guarantee improvement in search engine results, you must consider two important aspects: on-page and off-page optimization. On-page factors have to do with inner-link structure of your website and off-page factors are the data search engines collect about your pages outside your domain.

We all know that optimizing your web-pages require on-page HTML code reconstruction and focused keyword strategy. However, nowadays, your success in the search engines depends on more off-page factors. Meaning, the more off-page data such as page presence in online directories, link popularity, and keyword theme, are gathered the better you will do in the search engines.
Remember:

On page factors retain 44% weight when Google makes its final decision. But usually it varies from 50%-90% in all other engines.

Guarantee Improvement in Search Engine results:

Keep the pages easily readable by the search engine by using coding standards such as XHTML.


• Ensure that your site has a rigid link structure
• Use but don’t overuse keyword in your domain, URLs of separate pages, titles, headings, link text, etc…
• Use keywords and its synonyms all over your body text; mainly concentrating on the beginning and end of the page.
• Emphasize keywords in bold
• Update regularly
• Use rich textual content on your site:
o Create many aspects of the topics covered by your main keywords.
o Keep the contextual content of your web pages abundant (with at least a 100 words, but you should far exceed this limit)

Search Engine optimization is the key to online business success, apply these sure-fire proven techniques and experience your internet power.

By: Ararat Alex Yarijanian, CEO and Co-Founder of Pure Essence Productions