Search Engine Optimization: Two elements of success in search engine marketing

To search engine optimize your web pages successfully and guarantee improvement in search engine results, you must consider two important aspects: on-page and off-page optimization. On-page factors have to do with inner-link structure of your website and off-page factors are the data search engines collect about your pages outside your domain.

We all know that optimizing your web-pages require on-page HTML code reconstruction and focused keyword strategy. However, nowadays, your success in the search engines depends on more off-page factors. Meaning, the more off-page data such as page presence in online directories, link popularity, and keyword theme, are gathered the better you will do in the search engines.
Remember:

On page factors retain 44% weight when Google makes its final decision. But usually it varies from 50%-90% in all other engines.

Guarantee Improvement in Search Engine results:•

Keep the pages easily readable by the search engine by using coding standards such as XHTML.

• Ensure that your site has a rigid link structure
• Use but don’t overuse keyword in your domain, URLs of separate pages, titles, headings, link text, etc…
• Use keywords and its synonyms all over your body text; mainly concentrating on the beginning and end of the page.
• Emphasize keywords in bold
• Update regularly
• Use rich textual content on your site:
o Create many aspects of the topics covered by your main keywords.
o Keep the contextual content of your web pages abundant (with at least a 100 words, but you should far exceed this limit)

Search Engine optimization is the key to online business success, apply these sure-fire proven techniques and experience your internet power.

By: Ararat Alex Yarijanian, CEO and Co-Founder of Pure Essence Productions